As the pandemic persists, netizens have come to accept that swiping through their phones is a safer means of purchasing. In its own way, e-commerce continues to expand in the country as Filipinos adopt it into their  “new normal” lives. Through this development, the need to evolve businesses, transition merchants, and upskill digital workers has grown. If one desires to stay afloat during these trying times, understanding the playing field should prove beneficial. It begs the question—what are the best-selling products online in the Philippines? This article will define the best-selling products in the Philippines available through e-commerce platforms amid the global health situation. Data interpretation tools and some marketing tips will be shared to help readers expand their reach towards new customers. 1.    Appliances According to Semrush, appliances are a hot topic to date, with a high search volume of 18,100 keyword searches per month. The keyword ‘appliances’ has cemented relevance in the best-selling products category due to its rising search volume. Appliances rose in prominence starting in 2020. The graph above notes down how much interest netizens have put on it for the past five years. Consumers valued improving their living situation more than usual a month into the pandemic in April 2020. This interest died down and rose again in November of the same year and peaked again in the summer of 2021. Analytics is a big part of understanding your target audience. If you’re running a new business, utilizing SEO tools for keyword research will help you immensely. Tools like Semrush or Google Trends can provide users with a database, which can be used for market or web content studies. Search volumes and SEO keyword difficulty are valued because of existing competition and current trending searches. Looking to market appliances yourself? Investing to expand your reach is never a bad idea. While the keyword ‘appliances’ may vary (e.g, SM appliances, Ikea appliances, etc.), competition for your products within the existing search volume can be remedied. Businesses can opt for a paid search engine campaign that can help move some of this traffic directly to your website. Last tip—It’s important to note that consumers are unlikely to purchase an appliance on sight. Most consumers do their product research as they choose which appliance brand to trust. Investing in product testimonials and consumer reviews will help your business play a role in influencing a prospect’s decision-making. 2.   Personal care products The pandemic has taught us to value our health above all for the time being. Naturally, the importance of personal care products rose. If you’re an aspiring retailer or seller of personal care products, being visible to the public is the highest obstacle alongside building trust. Personal care products in itself are a broad category alone. What business owners are really looking for is what product comes with a high number of repeated purchases. Among these products, skincare products shone the most. Having an equal search volume with appliances is no easy feat. The demand for skincare products has proven to increase steadily throughout the pandemic. The nationwide lockdown began on March 15, 2020. If we look at the graph, skincare products have overshadowed personal care products by a mile, only losing interest over time by a small amount around October 2020. A report by Allied Market Research noted variables responsible for the growth of the Philippine skincare market. These consist of the surge in the female working population, increasing awareness concerning maintaining beauty, and desired lifestyle changes. It’s also important to note that by 2027, Filipinos are expected to spend 2.7 billion on skincare products overall. Need tips on building trust between a brand and consumers? Using visual platforms like Instagram and Tiktok could prove more than enough. Creating content (reviews, product testimonials, routine tips) through these platforms can be a gamechanger for business. Relying on SEO tools for this one isn’t optimal, but its input about trends is still of value. Consider the service of media influencers or influencer marketing agencies for this one. After all, social engagement and advertising products to strengthen brand trust and product awareness are what they do best. 3.   Home improvement products Ever since the start of the lockdown in the Philippines, interest in home improvement has been steady. It’s an expected turn of events, with people being required to stay at home for most of the pandemic. It peaked in the summer for two straight years and had a sudden rise around August this year. As with personal care products, home improvement is a broad field of subject. However, we took the time to take apart these home improvement products and see which ones remain popular to this day. But, something odd did come from this analogy. Naturally, home improvement stores would sell products like gardening and carpentry tools. Throw in some home office upgrades, and it looks pretty normal. The real shocker here is that people look up ‘kitchen tools’ more than actual kitchenware in the Philippines. The takeaway from this scenario is simple. Sometimes you have to think like the customer. Think about what you need and what could be useful right now. Play around with keywords and define what your product is and what you think the customer knows your product as. This is why studying analytics and being able to use SEO tools are important. But even with the landslide graph that ‘kitchen tools’ presented, searches for home office upgrades still won in Metro Manila. People in urban Manila made purchasing desks, chairs, and peripherals essential in furnishing their homes because of the work-from-home setting. Interest in home office products since the pandemic began has been significant, to say the least. This translates to it being a consistent field of interest during the pandemic. If you’re an up-and-coming home improvement or home office brand, exposure to visual platforms will do you good. Instagram is popular right now, and here are some ways on how to get your name out there using social media platforms: Hiring