An original observational study tracking GA4 and Google Search Console data across Philippine, Australian, North American, and South African brands from January 2023 to June 2026.
An original observational study tracking GA4 and Google Search Console data across Philippine, Australian, North American, and South African brands from January 2023 to June 2026.
Overview: Aeroblu Philippines is an India-based company that offers affordable, beautiful and comfortable footwear that can be purchased in leading malls nationwide. Their primary goal is to introduce AEROBLU slippers to all the women across the Philippines by building brand awareness through the online platform. Services: Social Media Marketing (Facebook organic posting & Facebook paid ads campaign) Facebook Campaign Upon launching the official Facebook page of Aeroblu Philippines, LeapOut Digital came up with a way to utilize the platform to keep in touch with the brand’s target customers. Since it’s a new Facebook page, we started by creating content through publishing organic posts containing useful information about the brand and how it is different from the competition. The first step is to generate useful content so that once the Facebook paid ads campaign started, the target customer can find credibility on the page. Facebook Organic Post Before we created the page, we already planned the content to post on the page. Working on the content plan first will help maintain a consistent voice, establish social goals, and familiarize ourselves with the competition. Digital Creatives These are the visuals that we are going to use on the digital campaigns including the organic posts and Facebook ads. On our end, we explored different executions by taking professional photographs of all Aeroblu products. Facebook Paid Ads Campaign The kind of Facebook ads that suited that brand are Page Likes Ads, Facebook Dark Posts, Organic Boosted Post and Carousel Ads. Page Likes Ads: This is the easiest ad for increasing your page likes. It can be displayed on all placements that include a visible call to action for users to like the page. ACTION: By the time we came up with content for organic posts on Facebook, we started generating Facebook Page Likes Ads. Boosted Post: This ad format allows organic Facebook posts to be amplified in order to increase its reach. ACTION: LeapOut Digital came up with several types of engaging organic posts to reach prospective customers. Facebook Dark Post: This ad can also be called “unpublished post.” It means it will not appear on the page timeline but it can be shown on a specific targeted location. ACTION: Since the slippers are available nationwide, we targeted several specific locations depending on the product’s demand. Carousel Ads: This is an ad format that lets the brand show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit. ACTION: By the time that Aeroblu was made available for online purchase, LeapOut Digital strategically generated this ad to promote and increase online sales. Community Management After massive ads placements, we made use of the advantages of having a proper and organized community management. The right ads to the right customer means also having a massive number of inquiries. Community management is about the relationship of the brand and how it seizes opportunities to interact with the community in online spaces. For LeapOut Digital, it is a key part of any social strategy. Managing the social community is a long-term process in order to become a strong brand. Result As LeapOut Digital implement those digital strategy, here’s the online presence of Aeroblu Philippines after 6 months: We got approximately 60,000 Facebook likes We are getting an average of 2,000 unique private messages in Facebook per month (Most inquiries are questions about the price and location of the store.) We are getting an average of 200 engagements per organic post and 7,000 average engagements on boosted posts. (This includes post likes, comments and shares.) What to do next? Planning the next action can depend on the brand’s challenges that we observed throughout the campaign. For the 6 months of studying Aeroblu’s customer behavior, we noticed the need for having their own online shop for the convenience of the customers. For the next step, we are now in the process of launching the e-commerce website of Aeroblu Philippines as well as doing Search Engine Optimization to increase the site’s appearance in the search engine results. Now, are you ready to bring your business like Aeroblu Philippines? You can check out LeapOut Digital’s services that can help to improve your business: Programmatic Buying Social Media Ads Search Engine Marketing (SEM) Search Engine Optimization Website Development Digital Creatives Contact us now and let’s explore the power of digital marketing to improve your business. Get a quote today!
People expect businesses these days to have an online presence. With Google having 3.5 billion searches everyday, it’s easy to see the opportunities that come with placing your brand on the web. Once you reach the top of search engines, a plethora of benefits await you — your business will be more accessible, you will develop customer trust, you have more ways to reach your company objectives, and so on. This is why Search Engine Optimization has been one of the prevalent techniques that businesses consider as a crucial part of their marketing operations. However, SEO work is demanding work, which can be daunting especially when you need to focus on other company concerns. Outsourcing your SEO may be the solution you’re looking for, and here are notable reasons why. 1. Expertise Outsourcing your SEO duties to a reliable marketing agency will serve as a great advantage, since you can utilize their extensive knowledge in the field. Professionals, carefully picked by the agency itself, will execute the processes for you, be they technical or creative, on-site or off-site. Your business will need experts who are always updated on the current trends and are committed to keeping your brand at the top of the list and trusted by search engines. Leaving all the work to a competent SEO team with the specific skill set needed is one of the key things to get ahead. 2. Cost-effective One of the significant advantages when it comes to outsourcing your SEO work is how cost-effective it is. Hiring in-house requires financially managing training, salary and vacation leaves. While it is common to deem agencies as costly, it is also worth noting that they utilize methods that have been proven effective and reliable, and the investment a company devotes to outsourcing ultimately pays off tenfold. Choosing a good agency will also allow you to have an efficient website at minimal cost, and having a fixed cost for your SEO can let you better manage company finances. 3. Comprehensive analyses and reports SEO agencies are focused sharply on analyzing every corner of your site. They have experts who understand the importance of analyzing why your site is having a certain amount of traffic. They aim to determine how SEO can improve your current business structure as well. They are adept in finding unfavorable elements that may detract you from reaching your company’s goals, and have a lot of suggestions and plans of action to boost your site. They manage detailed records of the progress of their campaign, which allows them to alter their mode of action accordingly so your company can reap optimum benefits. 4. Consistency It is a must for those working on SEO to be dedicated and to produce output regularly. However, it can pose a challenge for companies especially to those that waver with regard to non-core business activities. Agencies thrive on consistency and commitment in order to achieve the company’s desired results. You can be at ease with their constant output with no down time or unscheduled breaks. 5. Fast quality work Aside from saving money, outsourcing your SEO work primarily saves you time. SEO requires constant attention and perseverance, especially since it’s ever-evolving. While some companies are dubious at the thought of leaving some of their work to an agency and how it may be disadvantageous to not experience the whole process, a good agency will leave you with a calming assurance that all the quality work needed for your company is being handled and produced, and that you can engage and be updated of the process your site is undergoing at any time. Leapout Digital is a leading multi-channel marketing agency with offices at Manila and Melbourne, offering efficient outsourcing services that can be beneficial for your company. It is our aim to tailor the best marketing strategies for your business. For more of our digital marketing services, contact us today!
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