MANILA, PHILIPPINES – July 1, 2025 – LeapOut, the Philippines’ premier digital commerce and Shopify Plus agency, proudly announces the successful launch of the groundbreaking new Under Armour Philippines e-commerce platform. Engineered on Shopify Plus—known globally for scalability and performance—this fully customized website offers users an immersive digital experience that mirrors Under Armour’s global prestige, setting a new benchmark for online sports apparel retail in the region.
This transformative project involved a meticulous, from-the-ground-up redevelopment designed to provide athletes and fitness enthusiasts an intuitive, seamless, and captivating user journey. From the visually dynamic homepage to precision-crafted collection and landing pages, each feature was strategically developed by LeapOut to deliver both immediate functionality and enduring adaptability.
The launch marks a major milestone, achieved through navigating complex approval channels involving both the official Philippine distributor and Under Armour’s global leadership. The successful delivery of this ambitious project underscores LeapOut’s capacity to seamlessly manage stakeholder alignment on a global scale.
Reflecting on the achievement, Ruben Fortes, Project Lead at LeapOut, stated, “This project represents more than a technical accomplishment; it embodies our commitment to pushing the boundaries of what digital commerce can achieve. It’s a convergence of relentless dedication, innovative thinking, and strategic collaboration—resulting in an elevated experience that is both meaningful and powerful for the Under Armour community.”
Technical excellence underpinned the project’s success. LeapOut’s team of expert developers and engineers built a site that was visually striking, technically robust, and designed explicitly for scalability.
June Dolendo, LeapOut’s Senior Developer and Head of Technology, articulated, “In crafting the Under Armour digital experience, we meticulously considered every interaction, every component, and every pixel—ensuring each element contributes to a cohesive, responsive, and delightful user experience. This meticulous approach to digital architecture and design reflects LeapOut’s unwavering commitment to excellence and innovation.”
This launch further solidifies LeapOut’s esteemed portfolio, placing Under Armour alongside other iconic brands like Reebok, Bench, Aldo, Kultura, Maxi Life, Pet Express, Toy Kingdom, Chicco, and numerous leading labels under SM Retail, Inc. LeapOut has also successfully built an impressive client base in the USA and Australia, showcasing its global capability and trusted expertise in managing sophisticated digital projects.
LeapOut: Empowering Brands from First Sale to Full Scale
The successful Under Armour launch reinforces LeapOut’s fundamental mission: guiding businesses from their very first online sale to full-scale digital leadership. LeapOut’s distinctive approach equips SMEs and enterprises alike to invest strategically in digital infrastructure, ensuring each step fuels sustainable growth.
At LeapOut, websites aren’t just built—they’re transformed into powerful engines of digital growth. Combining industry-leading technology with strategic business acumen, LeapOut continues to distinguish itself as the partner of choice for brands committed to dominating the digital space.
Explore Under Armour Philippines’ transformative digital experience here: https://www.underarmour.com.ph/
QuillX is LeapOut’s official content writer for digital press, blending the art of storytelling with the precision of modern digital strategy. With a talent for transforming complex ideas into captivating narratives, QuillX specializes in creating content that resonates with online audiences—whether it’s a press release, blog post, or social media update.
