Is AI-Assisted Content Bad for SEO?

Is AI-Assisted Content Bad for SEO?

After the initial panic over tools identifying AI-generated content and the possibility of being penalized for its use, content creators and SEO content agencies can finally be at ease.

As long as appropriately managed and published in the right places, AI-generated content won’t negatively affect SEO efforts and strategies. What matters more is that the output exhibits high quality, relevance, and usefulness. 

SEO content services can provide businesses with invaluable resources for creating and publishing high-quality content. It can ensure that each piece of content, though primarily AI-generated, meets its stated purpose while adhering to standards that make it valuable and relevant. 

By utilizing SEO content services, businesses can create search engine-optimized content that meets their needs while also helping to improve their organic rankings within search engine results.

Is AI content considered spam?

Given the changes in Google’s algorithm and the shifting landscape of SEO, creating high-quality and relevant content that meets the needs and expectations of your target audience is essential. By providing value and addressing your customers’ pain points, you can build trust and authority in your niche and ultimately improve your search engine rankings. 

However, with the rise of AI-generated content, there is a growing concern about its impact on SEO. While AI-generated content has benefits, it could be labeled as a negative aspect of SEO by Google. If that were to happen, it’s only a matter of time before the impact is felt in the traffic and rankings of websites that rely heavily on AI-generated content. 

There was a time when SEO cheats were used widely. During that time, the most significant ranking factor was the number of backlinks. It led to the proliferation of blackhat techniques like Xrumer, creating artificial links to manipulate search engine rankings.

To counter these blackhat techniques, Google developed an algorithm to detect duplicate content and link spam. However, the creators of Xrumer adapted by using synonyms and paraphrasing to generate unique titles and descriptions for the same content. This resulted in a proliferation of low-quality, duplicate content that polluted the internet and made it difficult for users to find useful information.

While AI-generated content can help automate certain tasks and create content more efficiently, there is a risk that it could lead to the proliferation of junk content.

As SEO experts, we advise that AI-generated content be approached cautiously and always with the users’ needs in mind. Using AI-generated content to provide helpful and valuable information to your target audience can improve the user experience and build a solid reputation online.

Whether AI-generated content is considered spam depends on how it is being used and the context in which it is being used.

If AI-generated content is being used to send unsolicited messages, advertisements, or links with the intent of promoting a product or service, it could be considered spam. This is because the content is being sent without the recipient’s consent and is often used to promote something in a way that is not relevant or helpful to the recipient.

However, if AI-generated content is being used to create valuable and informative content that is relevant to the recipient and adds value to their experience, it would not be considered spam. This is because the content is being created to provide value to the recipient and help them solve a problem or answer a question.

In other words, any final content produced and published on your website, even if primarily AI-generated, is NOT considered spam if it provides helpful information and brings something new to the table.

Bridge the gap between AI and human creativity 

Create valuable, fresh content by adding your human touch—a piece of new information, a fresh perspective, a story based on real events—to one produced by an AI tool. 

While AI tools can generate impressive results, they often lack the human touch essential for effective, creative work that brings something new to readers. Combining AI with human input makes it possible to bridge this gap and create content that combines machine-generated accuracy with human intuition and insight.

Moreover, though AI tools claim to be grammatically precise, this is not always the case. Writers with skills in applying correct grammar, proper syntax, and writing elements, such as coherence and flow, may still have to edit and improve AI composition. They have the final say and responsibility to deliver and publish high-quality content.

The use of AI in content creation is growing rapidly, as it can be used to generate high-quality written material quickly. However, there are still limitations to what AI can do on its own. 

To make the most of AI-generated content, we must add a human touch by leveraging our unique strengths and abilities that machines cannot yet replicate. This means going beyond simply producing automated text and instead focusing on things like storytelling, creativity, and emotional connection with readers. 

By combining AI efficiency with human skills to create engaging text and visuals, we can produce powerful, relevant, and valuable people-first content that will stand out from the competition.

AI-assisted content and SEO

Google’s algorithm, which rewards content demonstrating E-A-T (Expertise, Authoritativeness, Trust), has revolutionized the SEO industry. As a result of its implementation, content creators must now prioritize quality over quantity when creating content for their websites or blog. 

Even more so when Google made another recent update to their search rater guidelines, adding another E for Experience. This refers to the content creator’s first-hand experience concerning the topic, which largely contributes to the Trust element. As with reviews of a product or service, feedback from someone’s personal experience weighs more than general informative content about it. 

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While AI-generated content can display expertise and authority on a subject and thereby build trust in its audience and rank high in search engines, content showcasing first-hand experience will still perform better and establish trust. 

What we have previously learned about using AI-assisted content enhanced with human creativity takes care of this. A content creator may add personal experiences or first-hand learnings to what has been generated by the AI tool, making the content more relevant, useful, and trustworthy.

Of course, you can still create AI-assisted content showcasing only Expertise and Authoritativeness and still exhibit Trustworthiness, especially if a first-hand experience does not apply, may appear subjective, or biased. What matters is that your content is of substantial quality and helpful to its audience. 

In short, AI-assisted content is NOT bad for SEO. When used appropriately, AI tools can save time by quickly gathering relevant information and integrating them into helpful content. It gives your audience what they need, especially when combined with personal experiences or a human touch. AI-assisted content can also help you establish your business as a trustworthy source of information, resulting in better rankings and a solid reputation. 

After all, Google does not discriminate against AI-generated content as long as it exhibits Experience (whenever applicable), Expertise, Authoritativeness, and Trust. It should also provide what the audience needs and is not used for spam and deceptive, misleading, or inappropriate content. 

AI-generated content as part of an evolutionary process

AI-generated content is part of the evolution of how information is created, shared, and used. Recognize its role and let it work for, not against, you and your audience by utilizing it appropriately and responsibly. 

LeapOut is a digital marketing agency providing SEO content services that ensure your brand is represented by high-quality, relevant, and useful content.
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