Automated vs. Manual Bidding: My Professional Insights from my Adventures (and misadventures)

Strolling down memory lane, I think back to the good old days of digital marketing. Days filled with Excel spreadsheets, data analysis, and meticulous manual targeting. From sunrise to sunset, we crunched massive amounts of data, determining the most appropriate CPC (Cost Per Click) bids, and unraveled the mysterious science of driving conversions. The hustle […]
Elevate Your Store’s Checkout Experience with Shopify’s New Checkout Features

The checkout process is crucial in making or breaking your sales as a Shopify merchant. It is a crucial touchpoint in the customers’ journey that either convinces them to complete their purchase or makes them abandon their carts. Your customers’ checkout experience should be seamless, user-friendly, and consistent with your brand to provide outstanding service. […]
Ajinomoto Philippines Launches Web App to Help You Eat Well, Live Well

Ajinomoto Philippines launches a revolutionary web app to empower Filipinos in pursuit of healthier lifestyles through nutrition. Ajinomoto Philippines is proud to announce the launch of its new web app, designed to help Filipinos achieve healthier nutrition and lifestyles. The new web app is an innovative nutrition help desk where users can get personalized meal […]
Generative AI: Pros & Cons of Using AI-Generated Text and Content Generators

Just weeks after OpenAI rolled out ChatGPT, more and more people have been utilizing this advanced tool to automate tasks and create AI-generated text, image, video, and other content types. Being the fastest-growing web platform, it is being hailed as a dependable tool to simplify tasks at work and school as much as it is […]
Top 10 Predictions on Where E-commerce Is Headed in the Philippines

Since the pandemic, e-commerce has been on the rise in the Philippines. More Filipinos are shopping online for practically everything. And with more businesses going online and opting for Shopify e-commerce SEO, it’s only natural that e-commerce will continue to grow in the Philippines. Certain factors drive the growth of e-commerce in the Philippines. First, […]
The New LeapOut Website Is Live

LeapOut Launches Newly Revamped Website, Geared Towards the Future of Metaverse, Blockchain, and AI-Revolution We are proud to announce the launch of our newly revamped website, crafted to resonate with the future of digital technologies. With a carefully curated design that targets Gen Z and millennials, the new LeapOut website is geared towards creating an […]
Google’s Project Magi: The AI-Powered Search Engine of the Future

Artificial intelligence has caused significant disruptions in the tech industry. The release of ChatGPT, AI-powered search, and other AI applications has awed, shocked, and even instilled fear and worries in businesses across various industries. Automating different workflows leads to significant changes impacting how companies conduct business. Even tech giants that once dominated the internet, like […]
What Is ChatGPT, And How Does It Impact Filipinos?

Barely a few months after its release, ChatGPT has been making waves on the internet since OpenAI launched it in November 2022. From being an unknown app, it took only one week to reach 1 million users, making it the fastest-growing web app in history. Have you wondered how ChatGPT works? What’s in ChatGPT that […]
SEO Best Practices Non-Professionals Can Do Now

Making your search engine optimization (SEO) efforts successful can be grueling, especially if you need to learn the fundamentals. To ensure high Google rankings, you must use proven work processes to boost productivity and efficiency. Here’s when you need the best practices SEO companies in the Philippines are regularly doing. What are SEO best practices? […]
What Is a Meta Description and How Does It Help SEO?

Are you a business owner looking to better understand how search engine optimization (SEO) works? Meta descriptions are an important part of SEO, and while they may seem daunting at first, their role is quite straightforward. Meta descriptions play a crucial role in helping potential customers find your website online. Still, many fail to appreciate […]